"Avant donc que d'écrire, apprenez à penser. Ce que l'on conçoit bien s'énonce clairement, Et les mots pour le dire arrivent aisément. Hâtez-vous lentement, et sans perdre courage, Vingt fois sur le métier remettez votre ouvrage, Polissez-le sans cesse, et le repolissez, Ajoutez quelquefois, et souvent effacez."English translation:
Before writing, learn to think. What is well understood / conceived, enunciates itself clearly. And the words to say it arrive easily. Hurry up slowly, without losing courage.
Twenty times on the canvas, put your work again. Polish it and polish it again, Add sometimes, and often delete.
SEO Master Translation -- What he meant (For web use):
1) Think:
Before jumping into the next cheaply advertised service that promises you 1st ranking on search engines, Think!
Think about what you want to say on your website about your business and understand it well.
2) Understand:
Once you understood well your business, and what you want to say about it, the words will come easily and you will be able to write great original content.
3) Take your time:
Publish now, but take your time! The Internet is not going anywhere! Do not be impatient.
4) Change and Review:
View and review your web site content 20 times or more if necessary. That is okay, with the use of an appropriate search engine optimization tool **, this will be easy to do.
6) Be Succinct:
Polish the content of your web site. Not for search engines, but for you and for the people visiting your web site. Add some relevant content where it needs to be, but you will find that the best you can do is to remove what is not necessary.
** Organic SEO:
As search engines are getting smarter at penalizing fraudulent individuals trying to "trick" search engines in order to achieve high ranking, the term 'Organic SEO' is the word that describes a work well done, by the book: A clear website with relevant content that actually brings something to people looking for information on the internet. Their (Google, Yahoo, etc) customer satisfaction ranking and therefore business, depends on the quality the search engine user obtain from using their system.
** SEO tool:
As per what Nicolas Boileau says: You need to refine your web site, and because there is much more than just writing good, succint content for your web site in order to get a good ranking, you need a tool that will ease the way and allow you high productivity. We chose seosamba, (http://www.seosamba.com) as the tool of choice.